Michael Monteith×Jason Usheroff
MUM is an independent media buying agency founded in Montreal by two operators who still show up in person — for every client, at every launch.
Operators first.
Buyers always.
Our roots are in Montreal hospitality, where attention drives revenue and there's no hiding behind a slide deck. We pair that operator instinct with negotiated pricing power most brands can't get on their own.
Agile enough for local. Sophisticated enough for national.
No holding company. No inventory of our own to sell. We buy on your side, full stop.
Decades in Canadian media. The founders are on every account — not a junior team.
Direct, long-standing ties with the country's leading media owners, broadcasters and publishers.
Where we flourish.
As your Agency of Record, we own the full picture — planning, buying, negotiating, launching and reporting across every channel. No competing vendors, no gaps in accountability.
One relationship. Every channel. Total ownership.
From local rooms to national rollouts.
Agencies
White-label buying support and better rates from a partner that won't compete with you.
National & Regional Brands
Multi-market campaigns run by senior buyers, not account managers.
Local Operators
Restaurants, venues and retailers spending real money who deserve real buying expertise.
Sound like a fit?
No pitch decks, no theatre — just a real conversation about your next campaign.